Lowering you price will not help with your chiropractic marketing.
If you think that lowering you prices will boost your chiropractic marketing strategies, then you are thinking along the wrong lines. What do most people think when they see something that is a low price when they know that it is not deserving of that price? They will think that something is wrong and they may stay as far away from your business as they can. In the business of being a chiropractor, the price actually tells the consumers exactly how good you are. If you are charging a fair price and the customers are coming in, you could even raise your prices a bit and keep the customers that you have along with new ones.